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<channel>
	<title>SDF/1</title>
	<atom:link href="http://sdf1.tv/feed/" rel="self" type="application/rss+xml" />
	<link>http://sdf1.tv</link>
	<description></description>
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		<title>SDF1.tv Launches!</title>
		<link>http://sdf1.tv/news/2012-01-02/</link>
		<comments>http://sdf1.tv/news/2012-01-02/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 10:00:14 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=805</guid>
		<description><![CDATA[We did it! Our long awaited site is finally up! We've pieced together some of our favorite work to share with you. Hope you enjoy!
]]></description>
			<content:encoded><![CDATA[<p>We did it! Our long awaited site is finally up! We&#8217;ve pieced together some of our favorite work to share with you. Hope you enjoy!<br />
<br />
And special thanks to Luke, Tsz, Fayna, Theo, and the dynamic duo of <a href="http://www.mashburnkatz.com/"target="blank">Mashburn Katz</a> for all their hard work in getting this up.<br />
<br />
<img src="http://sdf1.tv/news_content/2012-01-02/launch_02.jpg" alt="" /></p>
]]></content:encoded>
			<wfw:commentRss>http://sdf1.tv/news/2012-01-02/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SDF/1 2011 Montage</title>
		<link>http://sdf1.tv/projects/sdf1-2011-montage/</link>
		<comments>http://sdf1.tv/projects/sdf1-2011-montage/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 08:00:15 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://tinastarkweather.com//?p=1</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/sdf1-2011-montage.jpg'><br />Happy New Year! Here's a compilation of some of our favorite past work. Enjoy!
</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/sdf1-2011-montage.jpg'><br /><p>Here&#8217;s a compilation of some of our favorite past work. Enjoy!<br />
<br />
Music by Hard Mix &#8211; Memories (Purity Ring Re-work)</p>
</div>]]></content:encoded>
			<wfw:commentRss>http://sdf1.tv/projects/sdf1-2011-montage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lady Gaga’s Monster Ball</title>
		<link>http://sdf1.tv/news/2011-12-13/</link>
		<comments>http://sdf1.tv/news/2011-12-13/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 10:00:24 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=799</guid>
		<description><![CDATA[We had the opportunity to design boards for a countdown-themed teaser for "Lady Gaga Presents the Monster Ball Tour" on HBO. In developing our style directions we got inspired by researching her onstage theatrics and far out fashion, all the while going gaga dancing around to her just-released single "Born This Way".]]></description>
			<content:encoded><![CDATA[<p>We had the opportunity to design boards for a countdown-themed teaser for &#8220;Lady Gaga Presents the Monster Ball Tour&#8221; on HBO. In developing our style directions we got inspired by researching her onstage theatrics and far out fashion, all the while going gaga dancing around to her just-released single &#8220;Born This Way&#8221;.<br />
<br />
<img src="http://sdf1.tv/news_content/2011-12-13/gaga-pitch_01.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-12-13/gaga-pitch_02.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-13/gaga-pitch_03.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-13/gaga-pitch_04.jpg" alt="" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MMOJO</title>
		<link>http://sdf1.tv/news/2011-12-01/</link>
		<comments>http://sdf1.tv/news/2011-12-01/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 10:00:18 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[pitch]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=190</guid>
		<description><![CDATA[We always like sharing our pitch work, especially when we enjoyed the process. Below are a couple design directions we boarded for tags in Minute Maid's MMOJO campaign. After a mini-shoot of fresh cut oranges, the studio smelled really nice for a few days, which was lovely.]]></description>
			<content:encoded><![CDATA[<p>We always like sharing our pitch work, especially when we enjoyed the process. Below are a couple design directions we boarded for tags in Minute Maid&#8217;s MMOJO campaign. After a mini-shoot of fresh cut oranges, the studio smelled really nice for a few days, which was lovely.<br />
<br />
<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-01.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-02.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-03.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-04.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-05.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-06.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-07.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-08.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-09.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-10.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-12-01/minute-maid-11.jpg" alt="" /><br /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Double Serving of Pantone 804</title>
		<link>http://sdf1.tv/news/2011-11-27/</link>
		<comments>http://sdf1.tv/news/2011-11-27/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 12:04:59 +0000</pubDate>
		<dc:creator>Sean Starkweather</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=1090</guid>
		<description><![CDATA[Hot off the press, David and George snapped this at the printers. They ran the fluorescent orange twice to make our brand identity pop off the page and make your eyes wobble.]]></description>
			<content:encoded><![CDATA[<p>Hot off the press, David and George snapped this at the printers. They ran the fluorescent orange twice to make our brand identity pop off the page and make your eyes wobble.<br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-27/sdf1_identity_proof.jpg" alt="" /></p>
]]></content:encoded>
			<wfw:commentRss>http://sdf1.tv/news/2011-11-27/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Matchbox “Open for Adventure”</title>
		<link>http://sdf1.tv/news/2011-11-10/</link>
		<comments>http://sdf1.tv/news/2011-11-10/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 10:00:57 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=380</guid>
		<description><![CDATA[Though the final piece was simplified a bit, we had a lot of fun coming up with designs for Matchbox's new tag "Open for Adventure."]]></description>
			<content:encoded><![CDATA[<p>Though the final piece was simplified a bit, we had a lot of fun coming up with designs for Matchbox&#8217;s new tag &#8220;Open for Adventure.&#8221; Check out the process below to see the different directions we explored.<br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-02.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style01.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style02.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style03.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style04.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style08.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style09.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style10.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style11.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style12.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style13.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-10/matchbox-style14.jpg" alt="" /></p>
]]></content:encoded>
			<wfw:commentRss>http://sdf1.tv/news/2011-11-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Meet Fun</title>
		<link>http://sdf1.tv/news/2011-11-05/</link>
		<comments>http://sdf1.tv/news/2011-11-05/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 10:00:31 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[pitch]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=180</guid>
		<description><![CDATA[For this proposal to AT&#038;T called 
"Business Meet Fun", we were asked to use the American Eagle board in Times Square to explore the relationship between business and personal applications. Using the Blackberry Torch, we looked at how they could coexist together in one space--business in the front, party in the back! ]]></description>
			<content:encoded><![CDATA[<p>For this proposal to AT&#038;T called &#8220;Business Meet Fun&#8221;, we were asked to use the American Eagle board in Times Square to explore the relationship between business and personal applications. Using the Blackberry Torch, we looked at how they could coexist together in one space&#8211;business in the front, party in the back!<br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-05/att-fun-01.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-05/att-fun-02.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-05/att-fun-03.jpg" alt="" /><br />
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<img src="http://sdf1.tv/news_content/2011-11-05/att-fun-04.jpg" alt="" /><br />
<br />
<img src="http://sdf1.tv/news_content/2011-11-05/att-fun-05.jpg" alt="" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toyota ToyoTag</title>
		<link>http://sdf1.tv/projects/toyotag/</link>
		<comments>http://sdf1.tv/projects/toyotag/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 07:00:42 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[character animation]]></category>
		<category><![CDATA[toyota]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=565</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/toyotag.jpg'><br />Using cel and 3D animation, we created a "How To" video for Toyota's new interactive bar code campaign, ToyoTag.  With co-director/illustrator Ken Gunn Lee at the design helm, we brought this fun piece to life with tons of characters including a Sasquatch, Echo Park hipsters in skinny jeans, and a grandmother who still thinks flip phones are in.</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/toyotag.jpg'><br /><p>Using cel and 3D animation, we created a &#8220;How To&#8221; video for Toyota&#8217;s new interactive bar code campaign, ToyoTag.  With co-director/illustrator Ken Gunn Lee at the design helm, we brought this fun piece to life with tons of characters including a Sasquatch, Echo Park hipsters in skinny jeans, and a grandmother who still thinks flip phones are in.</p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nanospore Does Gruma</title>
		<link>http://sdf1.tv/news/2011-10-23/</link>
		<comments>http://sdf1.tv/news/2011-10-23/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 10:00:55 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[nanospore]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=186</guid>
		<description><![CDATA[Our talented friend <a href="http://butterandtoast.com/"target="blank">Ben Lee</a> directed a piece for Gruma with our friends at Shadowplay animating, and <a href="http://www.blacklist.tv"target="blank">Blacklist</a> producing. We had the pleasure to help out which made this piece a super collaboration!]]></description>
			<content:encoded><![CDATA[ <br />
<br />
Our talented friend <a href="http://butterandtoast.com/"target="blank">Ben Lee</a> directed a piece for Gruma with our friends at Shadowplay animating, and <a href="http://www.blacklist.tv"target="blank">Blacklist</a> producing. We had the pleasure to help out which made this piece a super collaboration!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://sdf1.tv/news_content/2011-10-23/nanospore-gruma.mp4" length="16727300" type="video/mp4" />
		</item>
		<item>
		<title>US Cellular Treehouse</title>
		<link>http://sdf1.tv/projects/usc-treehouse/</link>
		<comments>http://sdf1.tv/projects/usc-treehouse/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 07:00:03 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[us cellular]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=578</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-treehouse.jpg'><br />We had the great pleasure of working with director Kinka Usher and DP John Toll for U.S. Cellular's updated "be happy" campaign. We transitioned USC from their previous look, centered on graphic branding elements, into a live-action/CG-focused world. In addition to on-set supervision, we were responsible for all the design and animation for these ads.</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-treehouse.jpg'><br /><p>We had the great pleasure of working with director Kinka Usher and DP John Toll for U.S. Cellular&#8217;s updated &#8220;be happy&#8221; campaign. We transitioned USC from their previous look, centered on graphic branding elements, into a live-action/CG-focused world. In addition to on-set supervision, we were responsible for all the design and animation for these ads.<br />
<br />
&#8220;Treehouse&#8221; was one in a series of spots we completed this summer that provided us a continuous list of technical challenges. In addition, we needed to figure out how to create appeal to a wide range of audiences. We were asked to design a treehouse having elements that could speak to all ages of kids, from the imagination of a young child to the skateboard &#038; rock band loving tween.  </p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>“Committed” Airs on AMC!</title>
		<link>http://sdf1.tv/news/2011-09-07/</link>
		<comments>http://sdf1.tv/news/2011-09-07/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 10:00:56 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[blacklist]]></category>
		<category><![CDATA[broadcast]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=158</guid>
		<description><![CDATA[Last year we had the opportunity to work with the documentary filmmaker Morgan Spurlock, creating his opening title sequence for the new AMC series “Committed." The show which follows three directors at different stages in their filmmaking careers premiered last Christmas, so we're finally getting around to sharing it with you now. For more info, check out: <a href="http://www.amctv.com/committed"target="blank">http://www.amctv.com/committed</a>.]]></description>
			<content:encoded><![CDATA[<p><img src="http://sdf1.tv/news_content/2011-09-07/committed.jpg" alt="" /><br />
<br />
Last year we had the opportunity to work with the documentary filmmaker Morgan Spurlock, creating his opening title sequence for the new AMC series “Committed.&#8221; The show which follows three directors at different stages in their filmmaking careers premiered last Christmas, so we&#8217;re finally getting around to sharing it with you now. For more info, check out: <a href="http://www.amctv.com/committed"target="blank">http://www.amctv.com/committed</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Yahoo! World’s Greatest Dad</title>
		<link>http://sdf1.tv/projects/yahoo-wgd/</link>
		<comments>http://sdf1.tv/projects/yahoo-wgd/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 07:00:23 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[character animation]]></category>

		<guid isPermaLink="false">http://tinastarkweather.com/?p=114</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/yahoo-wgd.jpg'><br />Luckily, every once in a while, we get the chance to use the silly portion of our brains! Part of a campaign showcasing Yahoo!’s new email features, we created this energetic cel-animated piece showing a college student reminiscing about her childhood with her #1 dad. Artwork of illustrator Nick Arciaga, and inspiration from what a [...]</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/yahoo-wgd.jpg'><br /><p>Luckily, every once in a while, we get the chance to use the silly portion of our brains! Part of a campaign showcasing Yahoo!’s new email features, we created this energetic cel-animated piece showing a college student reminiscing about her childhood with her #1 dad. Artwork of illustrator Nick Arciaga, and inspiration from what a student might doodle in class; this is a fast-paced spot filled to the brim with funny details.</p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>US Cellular Young Woman</title>
		<link>http://sdf1.tv/projects/usc-youngwoman/</link>
		<comments>http://sdf1.tv/projects/usc-youngwoman/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 07:00:36 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[us cellular]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=584</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-youngwoman.jpg'><br />Shot in downtown L.A.&#8217;s Olvera Street, this spot was featured in U.S. Cellular&#8217;s Spring campaign. Despite the short post-production timeline, it was a fun task to mix in a bit of character animation with U.S. Cellular&#8217;s graphical elements.</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-youngwoman.jpg'><br /><p>Shot in downtown L.A.&#8217;s Olvera Street, this spot was featured in U.S. Cellular&#8217;s Spring campaign. Despite the short post-production timeline, it was a fun task to mix in a bit of character animation with U.S. Cellular&#8217;s graphical elements. </p>
</div>]]></content:encoded>
			<wfw:commentRss>http://sdf1.tv/projects/usc-youngwoman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>US Cellular Family Man</title>
		<link>http://sdf1.tv/projects/usc-familyman/</link>
		<comments>http://sdf1.tv/projects/usc-familyman/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 07:00:11 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[us cellular]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=593</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-familyman.jpg'><br />More from the &#8220;be happy&#8221; campaign. Being from L.A., we know what it&#8217;s like to get robbed at the gas pump. So when we were asked to create flying $ particles that come back and fill the pocket of our &#8220;Family Man,&#8221; we knew we&#8217;d have no problem finding inspiration.</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-familyman.jpg'><br /><p>More from the &#8220;be happy&#8221; campaign.<br />
<br />
Being from L.A., we know what it&#8217;s like to get robbed at the gas pump. So when we were asked to create flying $ particles that come back and fill the pocket of our &#8220;Family Man,&#8221; we knew we&#8217;d have no problem finding inspiration. </p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>US Cellular Latest Phones</title>
		<link>http://sdf1.tv/projects/usc-latestphones/</link>
		<comments>http://sdf1.tv/projects/usc-latestphones/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 07:00:27 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[us cellular]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=596</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-latestphones.jpg'><br />In this vignette, the challenge was breathing life and character into rigid and inanimate phones and figuring out how to seamlessly reveal all the random obstacles. Combined with some clever sound design and a last minute dye job, this spot came off without a hitch.</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-latestphones.jpg'><br /><p>In this vignette, the challenge was breathing life and character into rigid and inanimate phones and figuring out how to seamlessly reveal all the random obstacles. Combined with some clever sound design and a last minute dye job, this spot came off without a hitch.</p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Toyota Mobile</title>
		<link>http://sdf1.tv/projects/toyota-mobile/</link>
		<comments>http://sdf1.tv/projects/toyota-mobile/#comments</comments>
		<pubDate>Sun, 01 May 2011 07:00:45 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[toyota]]></category>

		<guid isPermaLink="false">http://tinastarkweather.com/?p=13</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/toyota-mobile.jpg'><br />Our friends at Saatchi &#038; Saatchi LA asked us to create a short video explaining Toyota&#8217;s new Shopping Tool App for your phone. To show off all of the features we decided to take a field trip out of the studio and run our own live-action shoot. Hand models, phone rigs, and tasty craft services, [...]</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/toyota-mobile.jpg'><br /><p>Our friends at Saatchi &#038; Saatchi LA asked us to create a short video explaining Toyota&#8217;s new Shopping Tool App for your phone.  To show off all of the features we decided to take a field trip out of the studio and run our own live-action shoot.  Hand models, phone rigs, and tasty craft services, this was a nice break from our desks. To overcome the obstacle of a short timeline and tight budget, we chose to shoot high res stop-motion turnarounds of the phones, rather than the usual 3D pipeline.  This created some interesting animation constraints but really enhanced the overall look of the piece.</p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>US Cellular Holidays</title>
		<link>http://sdf1.tv/projects/usc-holidays/</link>
		<comments>http://sdf1.tv/projects/usc-holidays/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 07:00:53 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=601</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-holidays.jpg'><br />This all-animated spot is about getting a jump start on holiday gift-giving. With so many providers using the Android in their spots, it was exciting for us to team up with the guys at Publicis &#038; Hal Riney to invent a funny scenario for him (or her?) to clumsily fly around in. Our inspiration came [...]</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/usc-holidays.jpg'><br /><p>This all-animated spot is about getting a jump start on holiday gift-giving. With so many providers using the Android in their spots, it was exciting for us to team up with the guys at Publicis &#038; Hal Riney to invent a funny scenario for him (or her?) to clumsily fly around in. Our inspiration came from an underfunded school play set that mom and dad helped build.</p>
</div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Blackberry BBM</title>
		<link>http://sdf1.tv/projects/blackberry-bbm/</link>
		<comments>http://sdf1.tv/projects/blackberry-bbm/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 07:00:19 +0000</pubDate>
		<dc:creator>fayna</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[bbm]]></category>

		<guid isPermaLink="false">http://tinastarkweather.com/?p=76</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/blackberry-bbm.jpg'><br />In a world ruled by texting, Blackberry set off to show how their BBM keeps people connected.  We partnered up with <a href="http://www.blacklist.tv/"target="blank">Blacklist</a> directors <a href="http://zoewishart.com/"target="blank">Zoe Wishart</a> and our good friends <a href="http://www.nanospore.org"target="blank">Nanospore</a> to animate this super technical 7-city electronic billboard campaign.  </div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/blackberry-bbm.jpg'><br /><p>In a world ruled by texting, Blackberry set off to show how their BBM keeps people connected.  We partnered up with <a href="http://www.blacklist.tv/"target="blank">Blacklist</a> directors <a href="http://zoewishart.com/"target="blank">Zoe Wishart</a> and our good friends <a href="http://www.nanospore.org"target="blank">Nanospore</a> to animate this suprisingly technical 7-city electronic billboard campaign.<br />
<br />
The good people of Dallas, Toronto, Miami, Chicago, Philadelphia, and New York were able to see these animated spots on billboards and buildings throughout their cities. </p>
</div>]]></content:encoded>
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		<title>Nanospore Royal Elastics</title>
		<link>http://sdf1.tv/projects/nanospore-elastics/</link>
		<comments>http://sdf1.tv/projects/nanospore-elastics/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 07:00:37 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[nanospore]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=604</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/nanospore-elastics.jpg'><br />Teaming up with fellow Art Center grads Nanospore to work on Royal Elastic&#8217;s seasonal campaign &#8220;FreshTech&#8221;, our ambitious Creative Director Sean Starkweather helped develop the design and was responsible for nearly all of the 3D animation and compositing in this action-packed 30-second spot. As conceived by director Paul Hwang, the FreshTech shoe is the love [...]</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/nanospore-elastics.jpg'><br /><p>Teaming up with fellow Art Center grads <a href="http://www.nanospore.org"target="blank">Nanospore</a> to work on Royal<br />
Elastic&#8217;s seasonal campaign &#8220;FreshTech&#8221;, our ambitious Creative Director Sean Starkweather helped develop the design and was responsible for nearly all of the 3D animation and compositing in this action-packed 30-second spot.<br />
<br />
As conceived by director Paul Hwang, the FreshTech shoe is the love child of our two main characters NATURE and TECHNOLOGY.<br />
<br />
<a href="http://www.nosajthing.com/"target="blank">Nosaj Thing</a> added his awesome sound design to aid in the storytelling.</p>
</div>]]></content:encoded>
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		<item>
		<title>Nanospore Skullmates</title>
		<link>http://sdf1.tv/projects/nanospore-skullmates/</link>
		<comments>http://sdf1.tv/projects/nanospore-skullmates/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 07:00:47 +0000</pubDate>
		<dc:creator>Tina Starkweather</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[character animation]]></category>
		<category><![CDATA[nanospore]]></category>

		<guid isPermaLink="false">http://sdf1.tv/?p=606</guid>
		<description><![CDATA[<div><img src='http://sdf1.tv/video/__posters/nanospore-skullmates.jpg'><br />In the midst of opening SDF/1, we helped Nanospore produce this pro-bono short for Motionographer&#8217;s 2009 F5 RE:PLAY Film Festival. The theme of the showcase was rejuvenation, regrowth, rebirth and/or revival. Inspired by these ideas, Sean, with Nanospore&#8217;s Paul Hwang, developed different ways for the faces to morph on from the inside out. Ultimately, the [...]</div>]]></description>
			<content:encoded><![CDATA[<div><img src='http://sdf1.tv/video/__posters/nanospore-skullmates.jpg'><br /><p>In the midst of opening SDF/1, we helped <a href="http://www.nanospore.org"target="blank">Nanospore</a> produce this pro-bono short for Motionographer&#8217;s 2009 <a href="http://f5fest.com/"target="blank">F5 RE:PLAY</a> Film Festival. The theme of the showcase was rejuvenation, regrowth, rebirth and/or revival. Inspired by these ideas, Sean, with Nanospore&#8217;s Paul Hwang, developed different ways for the faces to morph on from the inside out. Ultimately, the goal was to make viewers uncomfortably weirded out.</p>
</div>]]></content:encoded>
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