We had the opportunity to design boards for a countdown-themed teaser for “Lady Gaga Presents the Monster Ball Tour” on HBO. In developing our style directions we got inspired by researching her onstage theatrics and far out fashion, all the while going gaga dancing around to her just-released single “Born This Way”.
We always like sharing our pitch work, especially when we enjoyed the process. Below are a couple design directions we boarded for tags in Minute Maid’s MMOJO campaign. After a mini-shoot of fresh cut oranges, the studio smelled really nice for a few days, which was lovely.
Hot off the press, David and George snapped this at the printers. They ran the fluorescent orange twice to make our brand identity pop off the page and make your eyes wobble.
